Reasons Why Businesses Must Have a Website
Are you a business owner? If your answer is “Yes” then please refer to some reasons why businesses should have the following website. It should be noted that in this era, the era of technology causes many people to experience Social Media fever such as Facebook, Instagram, and Twitter so that most of them spend their day-to-day activities online. So you as a business owner can take advantage of their online time to introduce products that you have to them (prospective customers).
And if you have previously been a business owner, whether it’s selling goods or services, now is the time for you to take advantage of the advancement of information technology as a media campaign.
If you can’t create a website then you don’t need to worry because to make a website it’s not difficult. But if you do not have the ability and time to make it, you can use website creation services that have flown in the number around us at this time.
You only need to provide the data needed to create your business website and they will make it professionally for you.
Reasons Why Businesses Must Have a Website?
The following are some of the reasons why businesses must have a website along with a brief explanation.
# 1. Why Do Businesses Have a Website? Because a Website is an Effective Place to Communicate with Consumers.
When you have a business then you bring the business into the form of a website so the communication that is formed between you and your customers will be more effective because your customers only need to contact you through the website (by Customer Service) and do not need to come directly to your office to ask questions about products, services, promotions, complaints, and so on.
And your customers only need to come to your office if there are problems that must be solved by face to face.
But keep in mind that there are consequences that you must accept, that you must prepare a Customer Service team that is ready to always serve your customers if necessary all the time.
So, even though using a communication website can be well formed but we as business owners must still provide Customer Service teams who are ready to serve customers every time. Because if not then the website is not too much useful for customers and yourself.
# 2. Why Do Businesses Have a Website? Because the Website Is Able to Increase Company Credibility.
Nowadays almost all business owners must have a website or at least they exist in cyberspace at least using Facebook.
If you as a business owner then create a website that provides all information about your business, indirectly you are increasing the credibility of your business in the eyes of customers. More and more customers are convinced that you are doing business in a serious (professional) manner.
For example, almost all companies (issuers) whose shares are sold in the capital market have a website that tells about their business. And in it there are almost all the data needed by investors so that investors do not need to come to their offices just to ask for Financial Statements.
So, with this facility, investor confidence in the issuer will increase because investors can quickly and easily find the information needed only through a website so that the credibility of the issuer will increase.
# 3. Why Do Businesses Have a Website? Because the Website is an Effective Place for Promoting New Products.
Through a website, you as a business owner can save a lot of time and promotional costs because only through a website you actually already have an amazingly awesome promotion place. And the most amazing thing is that the amount of promotional material that we can deliver to customers is unlimited.
If you have a new product, you only need to put detailed information about the new product and you only need to tell your customer that information. To tell customers about this information you can use advertising services like Google Adwords or others.
And to attract your loyal customers to buy your new product, you can use the CopyWriting technique that you have, of course, or if you are not experienced, then you can use the services of an experienced new product information detailer.
# 4. Why Do Businesses Have a Website? Because the Website Is Able to Lower Operating Costs.
Actually this point is almost the same as point # 3 above. The operating costs referred to here are advertising costs. With a website, at least you can reduce the cost of promotion, but with a website you can reach a wider target audience.
In addition, if you have a website that functions to sell goods / services then you actually already have a store or office so you don’t have to have a store or office anymore to be able to sell the goods or services. So the thing you need to do is just set up a storage warehouse.
# 5. Why Do Businesses Have a Website? Because the Website Is Able to Improve Business Promotion Effectiveness.
By having a website, the business promotion that you do will be far more effective than conventional methods because through your website you can reach a wider number of potential customers and can deliver material about your product in more detail.
To reach a wider customer like this then you can ask for help from advertising services or if you don’t want to spend a lot of money then you can use Search Engine Optimization (SEO) if you have the ability in this field.
# 6. Why Do Businesses Have a Website? Because With Your Business Website Will Be Easily Reached, When and Anywhere.
With the sophistication of information technology (internet), businesses that have websites will be easily accessible to anyone. Why? because only through a smartphone can one learn your business or product anywhere and more sophisticated whenever people access your website 24 hours a day.
So, if your business has a website, the chances of your product being sold will be greater than you don’t have a business website at all. Even lately there are lots of shops selling offline out of business due to competing with stores that sell online.
# 7. Why Do Businesses Have a Website? Because the Website Will Speed Up the Product Sales Process.
How come? can you Because when there are lots of customers, say 100 people at once, who are looking at your product, you don’t need to answer the 100 questions. Because your customers only need to look at the details of your product description and if they are interested they only need to press the Buy button and the process can run automatically.
And when they pay and confirm the purchase of goods, your job is to send the product according to the request to the address of your customer.
The process of selling goods through a website can be done in an easy, fast, and able to deal with many sales at once. So that the process of selling goods through a website can really save a lot of time and money.
# 8. Why Do Businesses Have a Website? Because Websites Can Be Effective Means of Collecting Customer Data.
When your customers buy products through the website then you can easily get your customer data. For example, data on your gender, age, favorites, contact number, and your customer’s full address.
And through customer data like this, you can better evaluate your products and services.
Don’t be mistaken, yes, there are many companies interested in paying customer data like this.Why? because customer data is the same as a hidden gem that is a business material that is very valuable because it can be used as an evaluation material for target customers to increase sales.
Important information:
When your business already has its own website, it does not mean that everything is over, but you must continue to care for your website. Providing Customer Service that is ready to serve your customers, and updating data regularly.
Why should you do this? Because if your website has never been properly cared for then your website will eventually become an internet carcass and be abandoned by your customers.
